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Spring Festival Gala Nets Mammoth Viewership

By Zhao Runhua / Feb 08, 2019 01:02 PM / Society & Culture

Photo: VCG

Photo: VCG

What are Chinese New Year essentials?

Fireworks, dumplings, alcohol, and, of course, the Spring Festival Gala, produced by CCTV. The televised event is one of the world’s most watched live shows. It remains a tradition for many Chinese around the world to have dinner with the family and watch leading celebrities showcasing their best.

This year, the Year of the Pig gala attracted a 1.2 billion viewers worldwide, according to state-backed China National Radio. An estimated 621 million watched the show on television, while the rest tuned in from other channels including smartphones and computers. The data didn't specify how many watched the show abroad.

On China’s Twitter-like Weibo, topics related to the event received 50.6 billion views, according to data released by China's leading media data service provider Kuyun. Celebrities’ dressing styles ranked among the top.

Most domestic audiences were from North China, Northeast China, and Northwest China, according to Kuyun.

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