Spring Festival Gala Nets Mammoth Viewership

ABOUT US

CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

TRENDING: Investors Flock to Chinese eVTOLs Chasing Regulatory Green Lights; China Unicom Taps Veteran Executive as Chairman to Navigate Telecom Transition; China’s Giant Neutrino Detector Delivers First Results With Record Precision

LATEST: China’s Giant Neutrino Detector Delivers First Results With Record Precision; China Unicom Taps Veteran Executive as Chairman to Navigate Telecom Transition; Chinese Self-Driving Firms Accelerate Into Middle East, Southeast Asia; Baidu Posts Record Revenue Decline as Ad Business Falters; Xiaomi’s EV, AI Units Post First Quarterly Profit; China’s Agricultural Drone Makers Pivot to Smarter Navigation as Size Race Ends; Alibaba Renames AI App to Stand Out in China’s Crowded Chatbot Market; Investors Flock to Chinese eVTOLs Chasing Regulatory Green Lights; Nexperia Headquarters Rachets Up Feud With China Unit With Salvo of Accusations; Robot-Maker Unitree Steps Closer to China IPO; Tencent Says Talks With Apple on WeChat Game Fees Are Advancing; Baidu Unveils Ambitious AI Chip Roadmap, Targeting 1 Million-Card Cluster by 2030; Tencent’s Profit Rises 19% on Overseas Gaming and AI-Powered Ad Surge; Caixin Summit: Design, Commercialization Key to China’s Low-Altitude Economy Taking Off, Industry Insider Says; China’s Robotics Revenue Soars as Industry Races to Crack Embodied AI; U.S. Formally Suspends Sweeping Export Control Rule for One Year After China Trade Talks; XAG Bets on Smart Farm Tech as Drone Turf Gets Crowded; Nexperia China Chip Supplies to Soon Resume, Dutch Official Says; China’s eVTOL Makers Turn to Hybrid Power to Boost Range and Cut Costs; Dutch Chipmaker Nexperia Denies Reports of Chinese CEO’s Reinstatement

By Zhao Runhua / Feb 08, 2019 01:02 PM / Society & Culture

Photo: VCG

What are Chinese New Year essentials?

Fireworks, dumplings, alcohol, and, of course, the Spring Festival Gala, produced by CCTV. The televised event is one of the world’s most watched live shows. It remains a tradition for many Chinese around the world to have dinner with the family and watch leading celebrities showcasing their best.

This year, the Year of the Pig gala attracted a 1.2 billion viewers worldwide, according to state-backed China National Radio. An estimated 621 million watched the show on television, while the rest tuned in from other channels including smartphones and computers. The data didn't specify how many watched the show abroad.

On China’s Twitter-like Weibo, topics related to the event received 50.6 billion views, according to data released by China's leading media data service provider Kuyun. Celebrities’ dressing styles ranked among the top.

Most domestic audiences were from North China, Northeast China, and Northwest China, according to Kuyun.

Support independent journalism from China. Subscribe to Caixin Global starting at $0.99.

Share this article

Open WeChat and scan the QR code