On the heels of China’s pet market boom, leading pet food company China Pet Foods will partner with e-commerce giant JD.com, the company announced Tuesday.

JD.com will offer market trend and consumer profile analyses to the Shenzhen-listed pet food company to help the latter optimize its sales and logistics, the official statement said.

This is not China Pet Foods’ first deal of this kind. The company signed on to a similar partnership in October with Alibaba, for also big data-driven marketing and operation optimization.

The value of China’s pet market hit 170.8 billion yuan ($25.45 billion) in 2018, up nearly 30% from the previous year, according to a report on pet industry information site Goumin.com. The 73.55 million pet owners in China’s urban areas spent an average of 5,016 yuan per pet in the same year, according to the report.

Related: JD Logistics Might Go Bust in Two Years if Losses Continue, Founder Says