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Pet-Food Leader Shakes Paws With Amid Booming China Market

By Zhao Runhua / Apr 16, 2019 04:46 PM / Business & Tech

Photo: IC

Photo: IC

On the heels of China’s pet market boom, leading pet food company China Pet Foods will partner with e-commerce giant, the company announced Tuesday. will offer market trend and consumer profile analyses to the Shenzhen-listed pet food company to help the latter optimize its sales and logistics, the official statement said.

This is not China Pet Foods’ first deal of this kind. The company signed on to a similar partnership in October with Alibaba, for also big data-driven marketing and operation optimization.

The value of China’s pet market hit 170.8 billion yuan ($25.45 billion) in 2018, up nearly 30% from the previous year, according to a report on pet industry information site The 73.55 million pet owners in China’s urban areas spent an average of 5,016 yuan per pet in the same year, according to the report.

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