Photo: IC Photo
Chinese media company DDMC has bought exclusive broadcasting rights for three seasons of La Liga matches in the Chinese mainland, Taiwan and Macau, the company said Tuesday. The rights apply from 2022 through 2025.
This means DDMC is now the holder of eight seasons of exclusive media rights to the Spanish football league in total. Last year, the company had acquired the rights for five seasons, from 2017 to 2022, for an estimated €300 million ($336 million), market watchers said.
DDMC said it is not allowed to disclose financial details of this latest sale, but added that the deal will not affect its cash flow as it will pay for the rights on a yearly basis.Related: Chinese Firm to Enlist Asia Sponsors for FIFA World Cup