
Photo: VCG
Superhero film "Spider-Man: Far from Home" collected 670 million yuan ($97.9 million) at the box office in its first three days in Chinese cinemas, accounting for nearly two thirds of the country’s total box office revenue last week, according to data released by box office tracker Maoyan on Monday.
The blockbuster opened on Friday with an impressive 206.6 million yuan, contributing 84.7% of domestic ticket sales that day.The strong performance is not a surprise as a huge Marvel fan base has grown up in China in recent years. In April, “Avengers: Endgame” hit 400 million yuan in ticket sales even before its screening.
China has implemented a screen quota system for foreign films to shore up the country’s own film industry. However, signs have pointed to China quietly loosening the restriction to boost box office figures, in a bid to drive the slowing market by bringing in more popular titles, analysts say.
Related: Producer of China’s Second Biggest-Ever Movie Says Don’t Believe the Hype
Contact reporter Tang Ziyi (ziyitang@caixin.com)

