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Mobile Game Revenue Steadily Recovering, Report Says

By Han Wei / Sep 19, 2019 04:40 AM / Business & Tech

Photo: VCG

Photo: VCG

China’s mobile game developers have steadily restored revenue growth this year from a sharp slowdown last year during a government suspension of new-title approvals, according to a recent report (link in Chinese).

Mobile game revenue rose 21.5% year-on-year in the first half this year, reviving from 12% growth in the same period last year, although that was still less than half the 50% gains over previous years, according to data consulting firm Questmobile. The number of new monthly active users also showed faster growth, reaching 691 million by the end of June, the company said.

Authorities halted approval of new games for nearly nine months last year starting in March as part of efforts to rectify the online game industry and battle addiction among young people. Approvals were resumed late last year, but regulators later limited the number of new game approvals in a bid to enhance quality control.

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