Chinese e-commerce giant JD.com will open its biggest brick-and-mortar store to date on Nov. 11 as part of its push into offline retail, according to a company statement emailed to Caixin.

Located in the southwestern Chinese city of Chongqing, the store, named “JD E-Space,” will cover an area of 50,000 square meters and be powered by a superfast 5G wireless network. It will sell smart products from more than 1,000 brands as well as bestselling goods like home appliances and digital accessories, the statement said.

Customers will be served by robots and will be able to scan QR codes for payments and deliveries, JD.com said.

The company is currently pursuing an online-to-offline strategy called “boundaryless retail” that it claims will empower consumers to buy whatever, whenever, and wherever they want. It is similar to the “new retail” strategy touted by JD.com’s rival Alibaba.

Contact reporter Ding Yi (yiding@caixin.com)

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