Didi Chuxing is making plans to increase its global operations despite, or maybe because of, concerns over its profitability. It is setting its sights on Japan and Costa Rica as new part of its international ride-hailing service networks.
The Chinese company is reportedly launching an upscale ride-hailing service on a trial basis later this month in Tokyo.
Named “Didi Premium,” the service will use luxury vehicles including Tesla, Lexus and Mercedes Benz, and is expected to expand to other big Japanese cities, Reuters reported Tuesday, citing a company source.
Didi already has a presence in Japan, offering ride-hailing services in Osaka, Kyoto and Nagoya since 2018.
Didi Japan Vice President Lin Li has been talking up the company’s presence in Japan, telling Xinhua in October that Didi Japan has the largest market share and highest rates of user satisfaction in Osaka.
Also on Tuesday, Didi announced the official launch of its ride-hailing service in Costa Rica, its first foray into Central America. Some licensed 5,000 drivers have been recruited for the new service.
Didi also operates in Australia, Brazil, Mexico, Chile and Colombia.
Contact reporter Ding Yi (firstname.lastname@example.org)