Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Trending in China: Was the Driver Who Deliberately Crashed His Bus Killing 21 Evil or a Victim? Netizens Discuss
Foxconn Plans to Invest $1 Billion to Expand iPhone Production at Indian Factory: Reuters
Money-Losing Electric Carmaker Li Auto Files for U.S. IPO
Platform Serving China’s Takeout Delivery Workers Jumps 28% in Nasdaq Debut
SenseTime Builds AI Computing Platform in Shanghai Amid ‘New Infrastructure’ Push
WeRide to Test Fully Autonomous Vehicles in Guangzhou
Trending in China: Why Are Chinese Netizens Saying Kanye West Could be ‘China’s First’ U.S. President?
Trending in China: Will Weibo’s Fight Against Porn Have Other Unintended Side Effects
Tencent Leads $40 Million Investment in Online Art Educator
Alibaba Aims to Facilitate $1.4 Trillion in Sales Annually By 2024
Trending in China: Death of Giant Panda Cubs Sparks Concerns About Treatment of ‘National Treasure’
China CFO of Indian Oyo Quits to ‘Pursue Other Professional Opportunities’
Sequoia Capital Opens Its First Tech Incubation Center in Shanghai
Some 266 Foreign-Invested Firms Approved to Offer Telecom Services in China in First Half of 2020
Trending in China: Should Internet Celebrities Be Part of the School Curriculum?
Sequoia China Leads Nearly $100m Round in Storytelling App Kuaidian
Medical Robot Maker Finds Elixir in STAR Board’s Market Reforms
Trending in China: Outrage Ensues as Updated U.S. Student Visa Policies Force International Students into a Dilemma
Tencent’s PUBG Mobile Game Hits $3 Billion Milestone
Luckin Coffee Shareholders Vote to Remove Chairman, Bloomberg Reports
Zhenmeat Launches Plant-Based ‘Pork’ and ‘Crayfish’ to Cater to Chinese Tastes

By Ding Yi / Jun 19, 2020 01:01 PM / Business & Tech

Photo: VCG

Photo: VCG

Beijing-based startup, Zhenmeat, that produces plant-based ‘meat’ is elbowing its way into China’s nascent faux meat market with the launch of two new products which the company said are specifically designed to appeal to Chinese tastes, CNBC reported Thursday.

One product is ‘fried pork tenderloin’ made of pea and soy protein with the outside layer being made of sweet potato starch to make it taste crispy after being fried. The other is plant-based ‘crayfish meat’ made with seaweed and konjac extracts, according to the report.

China is the world’s biggest consumer of pork and Chinese consumers are renowned for their love of crayfish.

The plant-based ‘pork tenderloin’ will be supplied to selected Sichuan hotpot chains in China, while the crayfish meat alternative product will be available in both Chinese and Western restaurants across the country, according to a report by the South China Morning Post.

During an interview with CNBC, Zhenmeat founder and CEO Vince Lu said that his company’s focus on Chinese cuisine will give it an advantage over its foreign rivals like U.S.-based Beyond Meat and Impossible Foods which are adept at making fake beef for burgers. “Our unique advantage is to find the most favorite dishes in China and use technology to replicate these meat dishes,” Lu said in the interview.

The new product releases of Zhenmeat, whose original products include faux ‘meat’ sausages, mooncakes stuffed with fake meat and faux ‘meatballs’, come two months after Beyond Meat made its foray into China by supplying its beef alternative products to Starbucks’ China stores.

Contact reporter Ding Yi (

Related: Nestle to Build Its First Plant-Based Food Factory in China

Share this article
Open WeChat and scan the QR code