Tencent plans to add a new aggregation service in its navigation app Tencent Maps, which will free users from jumping between apps to secure a ride during rush hour, according to a report published on Tencent’s own news portal.

The move comes as archrivals Baidu Maps and Alibaba-backed Amap have already offered similar services as part of their efforts to attract users and earn profits.

Tencent has selected Chinese ride-hailing giant Didi Chuxing as its partner to launch the service, to which Didi will provide technical support like order dispatching, according to the report. Tencent is a key financial backer of Didi.

Some industry insiders see the tie-up as a win-win, under which Didi could capitalize on the service to reach more potential customers while Tencent Maps could enrich its service offerings to take on its domestic rivals.

Apart from Didi, other third-party taxi-hailing firms are expected to be incorporated into the new Tencent Maps service, including Caocao Zhuanche and Shouqi Yueche, the report said, adding that the service may go online before the National Day holiday, which starts Oct. 1.

In recent months, Baidu Maps and Amap have caught public attention by offering services allowing users to order autonomous rides through their platforms.

Contact reporter Ding Yi (yiding@caixin.com)

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