TikTok is dipping a toe into the competitive U.S. recruitment market with a pilot program of video resumes, as the Chinese-owned app tries to expand beyond just being an online entertainment platform.

Under the TikTok Resumes program, which will last until July 31, job-seekers are being invited to make video applications for vacancies offered through the platform by employers including World Wrestling Entertainment, Shopify, Alo Yoga, Chipotle and Movers+Shakers, TikTok said in a blog post on Thursday.

The applicants are also being encouraged to use TikTok’s content creation tools to showcase their skills and experience, according to the post.

The pilot program can be found on the TikTok app and on the standalone site tiktokresumes.com, where users can find tips on making video resumes and browse job openings.

Career-related postings under hashtags like #CareerTok have grown in popularity on the platform, sparking curiosity about how the company could do more to connect job hunters with potential employers.

“#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” said Nick Tran, TikTok’s global head of marketing.

Last week, the ByteDance-owned app announced plans to expand its maximum video length to 3 minutes to please content creators keen for more flexibility.

Contact reporter Ding Yi (yiding@caixin.com) and editor Heather Mowbray (heathermowbray@caixin.com)

Related: TikTok Expands Video Length to Offer Content Creators More Flexibility