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By Zhao Runhua / Jan 16, 2019 04:44 PM / Society & Culture

Wang Linkai, second from left, was one of the performers affected by iQiyi's new practice of blurring out earrings on male performers. Photo: VCG

Wang Linkai, second from left, was one of the performers affected by iQiyi's new practice of blurring out earrings on male performers. Photo: VCG

The hottest new accessory on Chinese variety shows isn’t something you can buy in a store: it’s a pixel blur.

Fans of some Chinese celebrities have noticed that iQiyi, the country's leading video distribution platform, has begun blurring their male idols' ear piercings in videos.

Hashtags like “male celebrities not allowed to wear earrings on air” have so far received over 260 million views on Chinese microblogging site Weibo, with many users suspecting that iQiyi may be responding to regulatory pressure.

 

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A screenshot of Wang from an iQiyi video, posted on Weibo by user Xingwenjiaofu.

China’s State Administration of Press, Publication, Radio, Film and Television, its entertainment watchdog, however, has yet to explicitly issue any restrictions on how celebrities dress.

So far, there has been no response from either iQiyi or any government units.


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