Business owners on have long promoted themselves on WeChat by offering customers rewards for sharing their content on the platform’s built-in social network.
Now, that tactic may have to change.
On Monday, WeChat released a statement saying that programs and content accounts are prohibited from “luring” users to share their products on WeChat’s Moments – a mini social network and content-sharing platform within WeChat – by offering users rewards such as discounts and physical gifts.
WeChat said the practice has “severely” affected the user experience within Moments. It named Liuli Reading, an online reading platform under New York-listed language learning enterprise Liulishuo, as a prime culprit for encouraging users to share their learning status for 80 days to get a free physical book in return.
WeChat said enterprises that break the rules will be prohibited from sharing product links entirely, and that it will encourage users to report violations.