Caixin
Caixin Global – Latest China News & Headlines

Home >

ABOUT US

CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

TRENDING
In Unusual Move, Huawei Offers ‘No Backdoor’ Deal to India Amid Security Concerns: Report
China Races Ahead of U.S. in Deployment of Electric-Vehicle Charging Stations
Do ‘Double 11’ Vendors Have to Pick Sides This Year? Alibaba Says It’s ‘Normal Market Behavior’
LATEST
Huawei Posts Strong Revenue Growth Despite U.S. Export Ban
Ant Financial Seeks Loan of as Much as $3.5 Billion at Lower Rate
China Freezes Some Social Media, Mobile Payment Accounts in Myanmar Cross-Border Fraud Crackdown
Popular Translation App Youdao Downsizes New York IPO
Popular Alibaba-Backed Social E-Commerce App Returns After Months-Long Absence
Cheap-Phone Maker Realme Eyes Upscale Turn With Pricey New Handset
State Council Order Formalizes Further Opening of Chinese Financial Sector
IMF Predicts Slower Economic Growth for 2019
China Nails Down Timeline for Long-Awaited Mobile Number Portability Program: Report
China Races Ahead of U.S. in Deployment of Electric-Vehicle Charging Stations
Bird Rides Scooter Maker Sees Profit Surge on Overseas Orders
Germany Leaves 5G Door Open to Huawei, Reuters Reports
Cash-Strapped Bike-Sharing App Ofo Says It “Hasn’t Given Up”
Do ‘Double 11’ Vendors Have to Pick Sides This Year? Alibaba Says It’s ‘Normal Market Behavior’
China’s Cloud Computing Market Still Far Behind U.S.: Think Tank
Weather-Forecast App Operator Denied Shenzhen Listing
China’s Wealthy Eastern Regions Report Shrinking Industrial Profits
In Unusual Move, Huawei Offers ‘No Backdoor’ Deal to India Amid Security Concerns: Report
Apple Under Fire for Handing Over Some Web Browsing Data to Tencent
China’s Tencent Resumes Streaming NBA Games
Xiaomi Eyes Millennials With New ‘CC’ Series Smartphones

By Zhao Runhua / Jun 21, 2019 01:15 PM / Business & Tech

Photo: VCG

Photo: VCG

Why settle for one name when you can have many?

That’s the approach that smartphone aspirant Xiaomi seems to be taking these days, with its  announcement of a new line of phones called “CC,” which looks to be targeting millennials, based on a Friday post by talkative CEO Lei Jun on his Twitter-like Weibo account. 

Xiaomi said the series was developed by a “Chic & Cool” post-1990s generation team, and will provide “colorful” and “creative” “trendy smartphones.” It will offer new flagship models in partnership with Meitu, China’s leading selfie beautification app.

Earlier this week, the company and Meitu mentioned “Xiaoxiannv (小仙女)”, a jointly-developed model meaning “little fairy,” targeting female users. Meitu confirmed to Caixin the model is under the newly announced CC line, but didn’t’ disclose prices or release dates in the mention on Weibo.

The CC launch is just the latest in a growing series of new name rollouts for Xiaomi, as it tries to boost its sales and lift its sagging stock. Earlier this year Xiaomi spun off its low-priced Redmi brand, saying the move would allow it to “specialize in segmented markets” for more tailored products. Xiaomi told Caixin that CC is a product series under Xiaomi, similar to its higher-end Mix line. The two companies declined to comment on whether CC will become an independent brand in the future. 

Related: Xiaomi Signs Licensing Deal With Selfie-Smartphone Firm

Contact reporter: Zhao Runhua (runhuazhao@caixin.com)

Share this article
Open WeChat and scan the QR code