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Robin Li Steps Down as Executive Director of Baidu’s Cloud Business

By Tang Ziyi / Oct 09, 2019 05:03 PM / Business & Tech

Photo: VCG

Photo: VCG

Robin Li, co-founder and CEO of Chinese tech big-hitter Baidu, is stepping down as executive director of its cloud unit, a company representative told Caixin on Wednesday.

Liu Hui also stepped down as the unit’s general manager. Cui Shanshan, the current vice president of Baidu’s human resources department, will take on both roles, the representative said.

Li has previously said he plans to gradually step back from Baidu’s day-to-day management to focus on strategic issues, according to the Financial Times. In May, a board reshuffle at Baidu brought fresh blood into the company after an exodus of tech veterans in the past few years.

The search giant was once the gateway to China’s internet during the desktop era, but has lost its luster over the last decade as mobile apps have come to dominate the market. Baidu’s market value is now lower than food-delivery app Meituan Dianping, threatening the company’s status as one of the triumvirate of Chinese tech giants alongside Alibaba and Tencent

Contact reporter Tang Ziyi (

Related: Baidu’s Management Reshuffle Taps Young Blood After First Quarterly Loss in 15 Years

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