Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Pompeo Hints At ‘Broader’ Ban on Chinese Apps After Trump’s Executive Orders Targeting TikTok and WeChat
Trending in China: Merchants and Netizens Forced to Pick Sides in Fight Between Delivery Firms
Baidu-Backed Video Streamer iQiyi Probed by U.S. Regulator After Short Seller’s Report
AI Unicorn SenseTime Is Said to Mull Hong Kong, China IPO
Huawei Copies Korean Rivals by Manufacturing Own Display Driver Integrated Chips
JOYY’s Livestreaming Revenue Up 40% in Second Quarter of 2020
Trending in China: ‘Mukbangs’ Under Fire in China Amid High Level Food Waste Campaign
Trending in China: How Will the Chinese Diaspora Survive a WeChat Ban In U.S.?
Online Platform Buys into Bricks and Mortar Convenience Store Chain
China Unicom Profits Rise in First Half, Stock Soars
ByteDance in Talks with Indian Conglomerate Over TikTok Amid Layoff Fears
Alibaba’s Zhang Yong Tops 2020 Forbes China Best CEOs List
Trending: Family Feud Raises Big Questions Over Succession in China’s Multi-Million “Family” Businesses
Shanghai-Listed Foxconn Internet’s Cloud Service Sales Up 4% in First Half of 2020
U.S.-Listed Chinese Companies Nio and Huya Have Something to Cheer About
Apple Edges Huawei Out of No. 1 in Quarterly Tablet Shipments
Chinese Finance Platform Lufax Files for U.S. IPO of up to $3 Billion
China Mainland Leads U.S. in Fortune Global 500 Companies But Trails in Profitability
Trending in China: Tencent – Fighting Youth Unemployment or Enemy of Older Workers?
Tencent Pushes for Merger That Would Create $10 Billion Chinese Twitch
Chinese Video Giant iQiyi Hires Former Netflix Executive for Global Expansion

By Ding Yi / Jun 12, 2020 01:22 PM / World

Photo: VCG

Photo: VCG

Chinese video streamer iQiyi is building an international management team as it looks to expand overseas.

The Nasdaq-listed Chinese video streaming giant has poached Kuek Yu-Chuang from its U.S. rival Netflix, hiring him as vice president of international business to oversee its strategic planning, marketing, business development and public affairs functions for its overseas businesses, according to a statement published Wednesday.

Kuek will report to Yang Xianghua, president of iQiyi’s membership and overseas business group, who believes that Kuek’s vision and experience will help iQiyi build a global streaming ecosystem, the statement said.

In a statement, Kuek said that he will “deliver iQiyi’s brand concept, unique entertainment content and services to users globally.”

Kuek started his career with the Singaporean government and joined Netflix in 2016. Prior to iQiyi’s appointment, he was vice president of public policy for Asia Pacific at Netflix.

Kuek’s appointment comes six months after Baidu-backed iQiyi hired a former BBC executive to take charge of its operations in Thailand. Currently, iQiyi is expanding its footprint in Southeast Asia through local in-house teams and partnerships with local companies.

In November 2019, iQiyi officially kicked off its global expansion plans with the launch of an international version of its app offering content and search functions in multiple languages including Chinese, English, Thai, Malay, Indonesian and Vietnamese among others.

iQiyi said that its net losses widened to 2.9 billion yuan ($406 million) in the first quarter of 2020 from 1.8 billion yuan a year ago, even though it posted a year-on-year increase of 23% in the number of subscribing members in the period.

In December last year, iQiyi founder and CEO Gong Yu revealed during an interview with Reuters that the company aimed for half of its paying subscribers to come from overseas within the next five years.

Contact reporter Ding Yi (

Related: iQiyi Hires Former BBC Executive Kelvin Yau to Lead Thailand Operations

Share this article
Open WeChat and scan the QR code