“Lord of the Rings” fans will have reasons to be cheerful.
Chinese gaming stalwart NetEase has forged a partnership with Warner Bros Interactive Entertainment to co-develop a new mobile strategy game based on the popular trilogy of books by J.R.R. Tolkien, which were also adapted into a successful film series.
The new officially licensed game, named “The Lord of the Rings: Rise to War”, will include iconic characters, familiar to fans of the books and the films, and visually appealing renditions from the original trilogy, according to a company statement Monday which did not provide a release date.
The move seems to send a clear message that NetEase is expanding its horizons and targeting an international audience. Last week, The Guangzhou-based firm completed its secondary listing in Hong Kong, with capital raised set to be used for global expansion and innovation.
“We are thrilled to be able to work with Warner Bros Interactive Entertainment again to deliver another exciting game for global players,” NetEase founder and CEO Ding Lei said in a statement.
The tie-up with Warner Bros. comes a week after NetEase announced the establishment of a Tokyo-based console game studio, which also be seen as part of its plans to go global and a switch to a multiplatform strategy.
A NetEase executive said that the company aimed for 30% of its total revenue coming from overseas markets during an interview with Reuters in May last year, when the Chinese company announced partnerships with Pokemon and Marvel to release new games for the Chinese market.
Contact reporter Ding Yi (email@example.com)