Caixin
Caixin Global – Latest China News & Headlines

Home >

ABOUT US

CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

LATEST
Trending in China: Was the Driver Who Deliberately Crashed His Bus Killing 21 Evil or a Victim? Netizens Discuss
Foxconn Plans to Invest $1 Billion to Expand iPhone Production at Indian Factory: Reuters
Money-Losing Electric Carmaker Li Auto Files for U.S. IPO
Platform Serving China’s Takeout Delivery Workers Jumps 28% in Nasdaq Debut
SenseTime Builds AI Computing Platform in Shanghai Amid ‘New Infrastructure’ Push
WeRide to Test Fully Autonomous Vehicles in Guangzhou
Trending in China: Why Are Chinese Netizens Saying Kanye West Could be ‘China’s First’ U.S. President?
Trending in China: Will Weibo’s Fight Against Porn Have Other Unintended Side Effects
Tencent Leads $40 Million Investment in Online Art Educator
Alibaba Aims to Facilitate $1.4 Trillion in Sales Annually By 2024
Trending in China: Death of Giant Panda Cubs Sparks Concerns About Treatment of ‘National Treasure’
China CFO of Indian Oyo Quits to ‘Pursue Other Professional Opportunities’
Sequoia Capital Opens Its First Tech Incubation Center in Shanghai
Some 266 Foreign-Invested Firms Approved to Offer Telecom Services in China in First Half of 2020
Trending in China: Should Internet Celebrities Be Part of the School Curriculum?
Sequoia China Leads Nearly $100m Round in Storytelling App Kuaidian
Medical Robot Maker Finds Elixir in STAR Board’s Market Reforms
Trending in China: Outrage Ensues as Updated U.S. Student Visa Policies Force International Students into a Dilemma
Tencent’s PUBG Mobile Game Hits $3 Billion Milestone
Luckin Coffee Shareholders Vote to Remove Chairman, Bloomberg Reports
NetEase Teams Up With Warner Bros. on ‘Lord of the Rings’ Mobile Game

By Ding Yi / Jun 16, 2020 12:41 PM / World

Photo: VCG

Photo: VCG

“Lord of the Rings” fans will have reasons to be cheerful.

Chinese gaming stalwart NetEase has forged a partnership with Warner Bros Interactive Entertainment to co-develop a new mobile strategy game based on the popular trilogy of books by J.R.R. Tolkien, which were also adapted into a successful film series.

The new officially licensed game, named “The Lord of the Rings: Rise to War”, will include iconic characters, familiar to fans of the books and the films, and visually appealing renditions from the original trilogy, according to a company statement Monday which did not provide a release date.

The move seems to send a clear message that NetEase is expanding its horizons and targeting an international audience. Last week, The Guangzhou-based firm completed its secondary listing in Hong Kong, with capital raised set to be used for global expansion and innovation.

“We are thrilled to be able to work with Warner Bros Interactive Entertainment again to deliver another exciting game for global players,” NetEase founder and CEO Ding Lei said in a statement.

The tie-up with Warner Bros. comes a week after NetEase announced the establishment of a Tokyo-based console game studio, which also be seen as part of its plans to go global and a switch to a multiplatform strategy.

A NetEase executive said that the company aimed for 30% of its total revenue coming from overseas markets during an interview with Reuters in May last year, when the Chinese company announced partnerships with Pokemon and Marvel to release new games for the Chinese market.

Contact reporter Ding Yi (yiding@caixin.com)

Related: NetEase Opens Console Game Production Studio in Tokyo


Share this article
Open WeChat and scan the QR code