Zhao Yang, former head of content operations at Taobao Live, the livestreaming arm of Chinese e-commerce giant Alibaba, has been sacked for violating corporate discipline.
Zhao’s misdemeanors include using his position to help external livestreamers secure contracts with Taobao Live, taking part-time work at firms engaged in the livestreaming business and accepting gifts and cash, according to an internal company document viewed by Caixin.
During Zhao’s stint at Taobao Live as content operations chief starting in early 2018, Taobao Live saw robust growth, with its livestreaming sales reaching 200 billion yuan in 2019, compared with 100 billion yuan the previous year.
Zhao’s dismissal comes two months after Jiang Fan, who has overseen Alibaba’s Tmall and Taobao since early 2019, was demoted to vice president from senior vice president following a Weibo post by his wife hinting that he had an affair with an influential Taobao seller.
Contact reporter Ding Yi (firstname.lastname@example.org)
Taobao Live's livestreaming sales in 2019 have been corrected to 200 billion yuan.