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Xiaomi Leads Indian Smartphone Market Thanks to Strong Online Push

By Ding Yi / Dec 18, 2020 02:30 PM / World

Xiaomi’s dominance in the Indian smartphone market seems insurmountable, largely helped by its efforts to expand its online sales network in the country.

In October, the Chinese electronics giant best known for smartphones and web-enabled appliances continued to lead the Indian market, with its smartphone shipments there climbing to 5.5 million units, giving the company a market share of 24.8%, according to a report by research firm IDC.

Overall, a total of 21 million smartphones were sold in India during the month, up 42% year-on-year, about half of which were sold through online platforms, which grew 53% compared to a year ago. Offline sales channels, especially in smaller towns and cities, also saw a healthy year-on-year increase of 33%.

In terms of online sales channel deployment, Xiaomi led in 34 of the major 50 cities, which accounted for about 55% of India’s total monthly purchases. Meanwhile, Xiaomi was the leading brand in 30 of the major 50 cities in the sub-$200 segment, which accounted for 68% of smartphones sold in October.

Xiaomi was followed by Samsung, Vivo, Realme and Oppo, which held respective market shares of 20.6%, 17.8%, 13.8% and 12.3%. Of the top five, Realme enjoyed the biggest year-on-year shipment growth of 48.2%

Contact reporter Ding Yi (yiding@caixin.com)

Related: Xiaomi Raises Nearly $4 Billion Through Sale of Shares and Bonds


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