Chinese smartphone-maker Vivo and Shanghai-based delivery company Dada Group have reached an agreement that will enable Vivo phones sold on the latter’s online grocery platform JDDJ to be delivered within an hour of being ordered.
As part of an agreement announced Monday, Dada’s intracity courier arm Dada Now will be responsible for providing one-hour delivery service for 500 Vivo authorized stores scattered across 13 provinces in China.
The agreement will also see JDDJ, which Dada acquired from e-commerce giant JD.com in 2016, partner with the 500 stores on digital marketing and target-user operations. The first Vivo authorized store started doing business on JDDJ in June 2020, according to Dada.
A Dada representative told Caixin that the company has developed a recommendation system that uses big data and algorithms to provide interested users with products, thus helping vendors selling goods on JDDJ boost sales.
The announcement comes after Vivo became China’s largest smartphone brand in the first quarter of 2021, with a market share of 23%, according to Canalys.
Related: Delivery Platform Dada Losses Swell Despite Healthy Revenue Growth
Contact reporter Ding Yi (yiding@caixin.com) and editor Heather Mowbray (heathermowbray@caixin.com)
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