Besieged Chinese tech firm Huawei is exploring a new business avenue – making the chips that drive displays for consumer electronics.

The move to manufacture display driver integrated circuits (DDICs) is an attempt to ape one of the company’s largest rivals, Korean giant Samsung, which has its own dominant panel display business.

Unlike Samsung, Huawei currently relies on other companies to supply the DDICs it uses in its smartphones, laptops, tablets and smart TVs.

DDICs form the backbone of many modern electronic devices, and their quality directly affects the quality of their display panels.

China only produces a fraction of the world’s display driver chips, while two Korean firms – Samsung Display and MagnaChip – control 89% of the global market.

Read the full story here: Huawei Aims to Best Samsung in Display Circuits