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China's Top Movie Ticketing App Seeks Up to $345 Million in IPO

By Bloomberg / Jan 18, 2019 11:59 AM / Business & Tech

People wear 3-D glasses while watch a movie in the Wanda Cinema Line Co. cinema at the Tongzhou Wanda Plaza shopping mall

People wear 3-D glasses while watch a movie in the Wanda Cinema Line Co. cinema at the Tongzhou Wanda Plaza shopping mall

Maoyan Entertainment, China’s biggest online movie ticketing platform, is seeking to raise as much as $345 million in a Hong Kong initial public offering.

The company is offering 132.4 million shares at HK$14.80 to HK$20.40 apiece, according to terms for the deal obtained by Bloomberg. Welight Capital and an affiliate of IMAX China agreed to buy a combined $18 million of stock as cornerstone investors, the terms show.

China’s box office sales hit a record high last year, driven by local films including “Operation Red Sea,” the patriotic story of a Chinese special forces unit battling Somali pirates and terrorists. Ticket receipts rose 8 percent to 56.6 billion yuan ($8.3 billion), data compiled by Maoyan Movie show.

Maoyan is taking investor orders from Friday to Jan. 24, when the offering is slated to price, the terms show. The company’s shares are expected to start trading Jan. 31.

Morgan Stanley and Bank of America are joint sponsors of the listing, while China Renaissance is sole financial adviser, according to a preliminary prospectus.

Related: Arthouse Film Gets Misadvertised as Crowd-Pleaser, Sending Producer’s Stock Tumbling

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