U.S. imitation meat maker Beyond Meat has launched a plant-based minced pork product in China specially developed for the market, aiming to please the palates of one of the world’s largest pork consumers.

Made of ingredients including rice and soybeans, the product, named Beyond Pork, is designed to mimic the taste and texture of minced pork but with about 50% less fat, Beyond Meat said in a statement on Wednesday.

Minced pork is used in a variety of traditional Chinese dishes such as dumplings and spring rolls.

“With Beyond Pork, Beyond Meat is providing even more delicious options for consumers to continue to eat their favorite dishes while enjoying the added nutritional and environmental benefits of plant-based meat,” said Candy Chan, the company’s general manager for China.

The new offering comes as Beyond Meat is strengthening its foothold in China by building two production facilities that are scheduled to open in early 2021.

Beyond Meat has also partnered with several food and beverage companies like Starbucks to include its products on their menus in China.

Beyond Meat is not the only fake meat maker salivating at the Chinese market. Hong Kong-headquartered Green Monday rolled out its first imitation pork product, OmniPork, in 2018. California-based Impossible Foods is also awaiting government approval to enter the market.

Contact reporter Ding Yi (yiding@caixin.com)

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