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Popular Alibaba-Backed Social E-Commerce App Returns After Months-Long Absence

By Simin Wen / Oct 16, 2019 05:06 PM / Business & Tech

Photo: VCG

Photo: VCG

Alibaba-backed Xiaohongshu is once again available in some app stores, more than two months after the popular social e-commerce app was removed from stores to conduct “self-examination and self-correction.”

The app, whose name means “little red book” in Chinese, reappeared in Android-based stores on Monday after “thoroughly reviewing and rectifying” its online content and hiring an unspecified number of moderators, Chinese domestic media reported. It remains unavailable on Apple’s App Store.

Although Xiaohongshu is primarily an e-commerce platform, it is also home to a lively community of around 300 million registered users who like to compare and discuss their various shopping experiences. Those users could still access the app following its takedown by from app stores in late July and early August, but new users couldn’t join the platform.

At the time of its disappearance from app stores, sources told Caixin that Xiaohongshu’s largely unregulated user-generated content was a likely reason why it landed in hot water. Xiaohongshu had previously drawn criticism for hosting fraudulent advertisements and inappropriate content.

Related: Alibaba-Backed ‘Little Red Book’ Crosses Little Red Line

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